After the epic failure last year of its billboard campaign that brought in one possible member at a cost of close to 250,000.00, the UCG has had to come up with new ways to draw in the gullible public. With the widespread use of smart phones and tablets people are moving away from reading printed materials. Not able to draw in new members through billboard campaigns, it has to resort to other avenues.
After being humiliated by Dave Pack's most superfantabulous web site ever in the history of humanity, the UCG realized they needed to change and become fresh and appealing.
One interesting thing you will notice when you check the page out, it no longer "preaches" a "gospel" message on its main page. That embarrassing message is relegated to several clicks away. It tries to present a washed up and sanitized version of who the UCG is as a church on its front page.
The Internet has changed really quickly! For years the strategy was to put as much content on your homepage as possible so search engines could find your site and make sure that visitors could find the information they were looking for. With advances from search engines, this isn't the case anymore. We're planning to move all gospel-preaching content off of the "United Church of God" section of the website, and really focus in on who we are as a Church.
We're going to give visitors a much clearer way to find a congregation near them and a really good idea of what they can find when they get to services. We'll show them our outreach efforts, sermons, and even invite them in to watch a webcast Sabbath service so they can answer God's calling.