Below is from the latest COE report of United Church of God. With all the important things they could be focused upon as a church and even as ministers, this is where they place some their focus. Apparently some ministers are sending in papers that have a negative or off-putting "tone" to them. And, many of the ministers have an off-putting tone to their voice when they speak. Instead of being agents of grace and mercy they come across far too often as authoritative little jerks that turn off UCG members.
Keep it up boys! After 25 years you have this to celeberate on how awsome UCG is above all other COG's! Woo Hoo!Tone Chart Update and Discussion—Dan DowdThe discussion of the media department’s tone and voice chart was another follow-up discussion. Dan Dowd led the discussion picking up where Rex Sexton left off in the May meetings.Darris McNeely had invited Dan Dowd to meet with the media department about this topic at the home office on July 8, which he did. The tone and voice chart goes back to 2008 with a desire to have a consistent approach across all our preaching efforts because we no longer have one personality like Mr. Armstrong.Tone is the manner the voice is heard and how we present the material. Voice refers to the person using it with everyone having a different personality.Mr. McNeely was introduced to explain the voice and tone chart. He read the tone and voice chart and mentioned that it describes how we come across to those through the message going out. He explained that content is separate from tone and voice. Voice has many different components from loving and caring to authoritative at times which depends on the topic.Mr. Dowd mentioned one of the comments from the media department, that our publications are not primarily for our members.Peter Eddington explained we take a “milk to meat” approach. The Beyond Today (BT) is often the first introduction to the Church and the United News (UN) has additional, deeper doctrinal material. Then, many of our booklets go into greater doctrinal depth, more of the “meat” of the gospel. And this has been our historical approach.Chairman Ward mentioned the main reason this topic was brought up to the Council level was because some long-standing ministers have had their articles turned down because of their tone but they were not told why. The articles were for the UN where more meaty doctrinal articles are to be sent. Dr. Ward asked who decides whether articles are accepted or not.Peter Eddington said the UN content team is Vic Kubik, Darris McNeely, Peter Eddington, Justin Palm and the editor of the publication, Ariana Del Signore. There is a variety of reasons certain articles may not be published. We are trying to introduce the gospel message to the world. Every issue of the UN has a content meeting and sometimes judgment calls need to be made regarding what can be included. Sometimes there is simply not enough space in an issue to fit the articles that were submitted.Mr. McNeely said the articles go through doctrinal review and the doctrinal review team for the UN is David Mills, Rex Sexton, Tony Wasilkoff, Jerold Aust, Gerald Seelig, Darris McNeely, Peter Eddington and Vic Kubik who are seasoned ministers.Dr. Ward asked for improved communication when articles are not accepted.Ariana Del Signore, the new associate editor of the UN, said she would communicate who reviewed the article if they are not accepted.Scott Ashley said some articles sent in have good ideas, but they aren’t written well or are untimely for what is needed for certain issues.Mario Seiglie mentioned that anyone who writes knows that not everything will be used. He encouraged writers to not take it personally and to keep submitting articles.Jorge de Campos said that the feedback he has received for our publications is very good. Those producing them are doing an outstanding job. He encouraged anyone who has concerns to apply Matthew 18 instead of raising issues directly to the Council. He complimented the administration for what they are doing.Dr. Ward reminded everyone the issue is how to communicate back to the ministry when an article is not accepted. If an article is not accepted because of tone then the ministry should have a copy of the tone and voice chart, so they know why.Mr. Ashley said writer’s guidelines could be given to the ministry and writers. It can be passed along and posted online.Mr. McNeely recommended also posting a link for writers to a 50-minute writer’s class about tone and voice given by Scott Ashley.Mr. Dowd concluded by mentioning good communication back and forth will go a long way in helping resolve future situations. He also suggested distributing the tone and voice chart to all writers and this was agreed upon.