Our favorite wounded martyr of the Church of God movement is back again claiming religious persecution. Never has the church had such a great man leading the church than what Bwana Beto Bob is doing. Because he is so great there is now a vast conspiracy conspiring against him. Google and Facebook are personally working to shut him down...as if that would be a bad thing,
In spite of the constant whining about Google trying to silence him, he relies heavily upon them to justify the "numbers" that he claims to be reaching.
Beto made this comment the other day:
Let me add it is not just Facebook. Google is threatening us with religious ad restriction. Although my contact with Google this week said we were still okay, I have my doubts and am concerned that this will change.
Our successful Google campaign has had 418,000,000 computer impressions around the world–yes, close to a half a billion.
For the computer illiterate, that sounds impressive and a sure sign God is performing powerful work in assisting Beto to get the law message out to the world. But, it is not. It's a wild 1/2 truth meant to deceive those with no knowledge of computer/internet terminology.
Here is what a "reach vs impression" is:
Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not.
Think of reach as the number of unique people who see your content. In a perfect world, every one of your followers would see every piece of content you posted.
Unfortunately, that’s not how things work on social, and not all of your followers will see every single post you publish. For instance, Groupon has 17 million followers, but their organic content doesn’t come close to getting that number of engagements because only a fraction of their audience sees it.
However, an impression means that content was delivered to someone’s feed. A viewer doesn’t have to engage with the post in order for it to count as an impression. Also, one person could have multiple impressions for a single piece of content. Reach vs. impressions: What’s the difference in terms?
Another view on "reach vs impressions:"
To put it simply, reach shows the number of unique users that were exposed to your content, while impressions show the number of times your content was displayed to these users.
Theoretically, the people that follow you should see each piece of content you publish on social media, right?
That’s why they became your followers, after all – to stay up to date with what you are posting!
Sadly, that’s not the way things work on social media.
Social media platforms use complex algorithms to determine which content to show to which users, and as a result, only a fraction of your following is made aware of your activity every time you publish something.
In fact, this fraction is quite small – especially after the algorithm changes and the much talked about decline of organic reach across leading social media platforms in the course of the last couple of years.
Lower overall reach means fewer people seeing your posts, which ultimately leads to a drop in engagement and fewer conversations with potential customers. Reach vs Impression: What’s The Difference and Why Is It Important?
Of that 1/2 billion people Beto has claimed to have gotten his message across to, the actuality is that his real reach has been negligible. Caucasians, in all of what he calls "British Israelite" nations, have refused to follow him. Beto's ads and articles are getting flashed all over computer screens and no one is clicking.
Beto Bob has become the King of Half-Truths, taking the crown away from Dave Pack.
Always the bridesmaid and never the bride.
