Vic Kubik sent out a letter the other day discussing the latest from Cincinnati.
One telling thing he pointed out is their Beyond Today flagship magazine. For some reason they have been dumping hundreds of thousands of dollars into another failure. No matter how much advertising they do, they cannot retain subscribers. They have a 72% failure rate.
One very important benchmark is the reach and circulation of Beyond Today magazine. As 72% of readers do not renew their subscription, we need to constantly seek new subscribers. This costs money. We use everything from card decks and print advertising, to online keyword marketing to tell people about the gospel message. The more people that subscribe, the more who will ask for other literature and become engaged–even to the point of becoming donors and coworkers. Then some of these will eventually come to repentance and be baptized.
A reader here mentioned something I missed. Its obvious from the above quote that the UCG is more concerned about number of subscribers first. The more subscribers you have the more money that comes in. Maybe a few will repent and be baptized, but its more important to have then numbers first.
Suely there is an editing error there. I’m sure what he intended to say was first the reader will come to repentance, be baptized, then become a donor. This unfortunate editing error will lead people to think that their primary purpose is attracting donors not in bringing the plain truth about the good news to the attention of sinners.
What does UCG really have to offer? Thousands of members and 3/4 of the ministry felt that it had nothing to offer and left a few years ago. UCG's income is not keeping pace with their expenditures and expectations. Its still trying to be the WCG from the 1980's and it cant do it. The glory days are gone in the Churches of God, never to return.
The January Beyond Today cover is prophetic, the handwriting truly is on the wall!