This may interest some here. I have not read through most of it. Mainstream Christianity has been going through a gradual decline over the last several years. Evangelicals are the latest taking a hit. People are tired of the hypocrisy, bigotry, legalism and other things they see wrong and are jumping ship.
While Swagerty claims to have written this geared towards all churches who are suffering from this decline, I have to wonder if the main reason for this paper was the continuing decline of the GCI/WCG membership.
It was thought for many years that the church would grow dramatically after the dust had settled after the changes. People would be in awe of us and want to join. It hasn't happened. A few years ago GCI/WCG was closing down a church a week. What membership it has now, is made up of current and former members who may be returning. New ones, with no connection to Armstrongism, are few in number.
I don't care to weed through his thesis, but some may.
Mike Swagerty: Church Growth in America: Whose Responsibility Is It?