Ever since the United Church of God ruptured with an appalling number of ministers and members jumping ship to join Church of God a Worldwide Association, it has been going overboard on how "unified" it is as a church. The track record over the years has proven otherwise.
UCG struggles to remain relevant as it seeks to draw in members with personal appearance campaigns, billboards and other drastic measures that have all ended up being failures.
COGWA likes to portray itself as a better version of UCG. It is currently bragging that it has a 19% increase in income while UCG struggles. It also seems that Jim Franks is taking a big dig at UCG in the comment below:
On In Accord, 24 May 2018, President Jim Franks described how he spent the Pentecost weekend in North Carolina, attending services on both days, and driving more than 800 miles to hold discussions with all the elders in the four congregations there.
After quoting Acts 4:32, he commented, “Striving for unity is always something we do. We do it because we want to be more effective in preaching the gospel to the world and also caring for the brethren.
But you know, we live in a time 2018 when there is a lot of cynicism. I see it and I see the reasons why. We can have an organization that will make a claim, “We’re unified now.” Well sometimes the loud cries of unity are only a mask to cover up division. We’ve seen that as well, and it’s always disappointing, and sometimes disillusioning.” Church of God News