When the elite of the present day UCG conspired and worked behind the scenes to form their new church, while still employed by WCG, they thought they were taking the best and the brightest of the ministry with them. Following the government and church organization of the WCG was of little importance to them. They would finally have the most unified splinter group that the church had ever seen and would do amazing things. Now 20 years later, UCG is a mess. A major split decimated the ministry and membership. Families, marriages and friendships were ripped apart as members aligned themselves with the camp they felt was most righteous. Various smaller groups have also broken off since then aand members slowly bleed away today out of boredom and lack of inspiration.
UCG has never fully recovered from this relationship shattering event, no matter how much they claim they are united today. Factions still exist, both in the membership and the ministry, that threaten to split the church again.
Expensive media campaigns along with ROKU and AppleTV broadcasts have not drawn in the potential members they were seeking. Infighting and arguing still go on as two camps are divided on changing doctrines and practices. No matter how many times they stand up and deny changes are in the pipeline, people know differently.
Don Ward, another one of God's most important men to have ever graced the COG, preached a sermon recently on the expectation that the UCG members MUST obey the ministry whenever they speak. As conduits of godly government, everything they say and do comes directly from their god and she does not take too kindly to members not following her directions.
You can listen to Ward's sermon here: Church Government and Organization: Is there authority in the church and is it organized?
The COG has always been about authority and power in its ranks. Jesus, the man that makes them really uncomfortable, was all about breaking the chains of oppression from government, rules and regulations. Grace, mercy, and justice were the game changers that thwart the legalists in the church in the time of Jesus just as it does today. That's why all the lies of Malm, Thiel, Pack, and others carry no weight today. People are sick of the legalistic bullshit that keeps getting dumped upon them.