A UCG member had previously sent us information about the previous Billboard Campaign that UCG did that turned into a costly boondoggle of a mess. Now it seems they still have not been able to draw the public in without spending tons of money on them. I guess they think spending $400.00+ in tithe donations is well worth it to get a new tithing member. After all with UCG, it is all about the money and not the soul.
It seems that no matter how hard UCG tries, their message lands on unfertile soil. So one brainiac in UCG thought about having 15 minute "Ted Talk" style broadcasts to impress the public. TED Talks are usually fascinating subjects that cover a whole lot of information in a short period of time, all the while in an engaging style. UCG sermons are 1-hour butt-numbing marathons that should be paired down to 20 minutes. Even then, they still cannot present their theological mess in an appealing manner to engage new converts.
From the latest Annual General Council of Elders Report.