Ever since Vic Kubik was removed from office the United Church of God has been trying to reinvent itself. Strangely, they still cling to the myth and relevance of British Israelism as necessary for their "gospel". They also continue to think it necessary to smear Christians of the world as being deceived by Satan believing that that action shows how much more enlightened they are about the "unknown Jesus" whom they still hardly know. Let them take about the law and they can wax eloquent.
They are going to try and make a concerted effort to target younger adults through social media. They believe they can provide proper direction to those really interested in the Bible.
After receiving blowback from members over their "worldly" Magnified series, UCG admits they need to keep members better informed and how it is necessary to "effectively communicate" with younger people on their level.
One would think that as they inch closer to 30 years of existence they could get their act together and preach a simple message of Jesus, but no, there is too much other crap necessary for them to discuss.
In the latest Council of Elders report they had this:
Peter Eddington continues as Operations Manager of this area of the work. Mr. Shabi commented that he and Mr. Eddington have had many discussions reviewing the methods and means of preaching the gospel, as well as reviewing and developing the metrics that can be used to monitor the effectiveness of what is being done. “Where have we been, where can we go, what are we missing” are questions being asked as it pertains to preaching the gospel and the various means of communication available to us today.
- Social Media and Web Presence – Mr. Shabi mentioned that we have to be relevant in today’s world. We give people hope through the Word of God without compromising, gently leading them to see that the Word of God is as relevant today as it was in Christ’s time.
- Beyond Today TV – New four and five-program series are being recorded to air back-to-back beginning in Mid-April with the following subjects; Joseph’s birthright, focusing on the crown in England and the identity of modern-day Israel (Darris McNeely), Satan’s deception in the Christian teachings of the world (Steve Myers), and the unknown Jesus (Gary Petty).
- TV Ads – There are plans to buy TV air time on various networks for 30/60 second ads that will feature key comments from the Beyond Today program designed to draw attention to our teachings. Those ads will direct people to watch Beyond Today at ucg.org, YouTube, and at the Beyond Today channel.
- Social Media Campaign – Mr. Shabi mentioned that social media (Facebook and Instagram) are key areas to consider when it comes to reaching young adults, both in and outside of the Church. There are many out there who are interested in the Bible, committed to what it teaches, and looking for direction. We must put forth the effort to reach them and give them what they are searching for. There is a force behind why they are responding the way they are – they want to go deeper into the scriptures. They want conversation centered around the Bible and are looking for truth. We must fill that void using the type of communication channels they are engaged in, such as Facebook, Instagram, and podcast formats.
- “Magnified” – Mr. Shabi noted that this short film series is a first step in the effort to reach young adults outside the Church, which is the target audience of this project. It has been successful so far, but we realize we must effectively communicate to our members what we are doing and who is the target audience when we introduce these new methods of preaching the truth.