"In psychology, cognitive dissonance is the excessive mental stress and discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, and/or values at the same time. This stress and discomfort may also arise within an individual who holds a belief and performs a contradictory action or reaction."
Leon Festinger's theory of cognitive dissonance focuses on how humans strive for internal consistency. When inconsistency (dissonance) is experienced, individuals largely become psychologically distressed. His basic hypotheses are listed below:
- "The existence of dissonance, being psychologically uncomfortable, will motivate the person to try to reduce the dissonance and achieve consonance"
- "When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance"
"Humans are not a rational animal, but a rationalizing one" -Leon Festinger
Sound Familiar?
"If you read last week’s announcement you know we hold no doubt that God’s prophecy in Haggai and Zechariah is still very much “on.” This announcement explains additional expansive elements of the Haggai/Zechariah prophecy that none of us had yet understood. In fact, what you will read this week and next time may help you understand why more time was needed for us to prepare for God’s fulfillment of the prophecy. This included understanding more of what was going to happen. As mentioned in previous announcements, this one will OPEN YOUR EYES to things God has long intended to do with His end-time Church and Work.
God’s Word is crystal clear!"
Apostle David C Packstrong--Awesome Knowledge and a Great Parallel
"Dissonance is aroused when people are confronted with information that is inconsistent with their beliefs. If the dissonance is not reduced by changing one's belief, the dissonance can result in restoring consonance through misperception, rejection or refutation of the information, seeking support from others who share the beliefs, and attempting to persuade others.
An early version of cognitive dissonance theory appeared in Leon Festinger's 1956 book, When Prophecy Fails. This book gives an account of the deepening of cult members' faith following the failure of a cult's prophecy that a UFO landing was imminent. The believers met at a pre-determined place and time, believing they alone would survive the Earth's destruction. The appointed time came and passed without incident. They faced acute cognitive dissonance: had they been the victim of a hoax? Had they donated their worldly possessions in vain? Most members chose to believe something less dissonant to resolve reality not meeting their expectations: they believed that the aliens had given Earth a second chance, and the group was now empowered to spread the word that earth-spoiling must stop. The group dramatically increased their proselytism despite the failed prophecy."
Wikipedia--Cognitive dissonance