I am on a secret Facebook page filled with over 780 former COG members that has all kinds of conversations going on, usually about abuse at the hands of the ministry or church. One of the conversations has centered around how the church called it's self a "nondenominational church" instead of a Christian church.
I remember in 1962 when I was in first grade that we had been instructed to say the church we attended was nondenominational. We did not claim to be Christian because that was a label for back sliding, Sunday keeping, pork eating Christmas keeping false Christians, even though they proclaimed Jesus much more than the COG did.
Because of church beliefs many thought church members were Jews because we rarely, if at all, talked about Jesus but sure talked about old testament holy days and old testament biblical characters. However, church members found the Jewish label to be just as offensive as being called Christian.
Church literature and sermons rarely mentioned Jesus and if they did, it was in the last couple of paragraphs in an article or as a side comment in a sermon.
Even Herbert Armstrong could not bring himself to say God or Jesus and had to talk about a "strong hand from some place."
When HWA started gallivanting around the world bribing audiences with world leaders with offers of cash and Steuben crystal, he did it under the auspices of the Ambassador International Cultural Foundation. It was too embarrassing to say he was there as a leader of a church.
Even if you look back at old issues of the Tomorrow's World magazine, which was supposed to be filled with "meaty" articles for the baptized, there was seldom mention of Jesus, but lots and lots of law.
I think part of the problem today that almost all of the various COG incarnations suffer from is the fact they still cannot take a stand on who they are and what they believe. They pretend to be Jewish, then whence when people compare them to the Jews. They pretend to be Christian, but can't talk about Jesus.
Because the church has no identity, it allows it self to fall under the spell of devious men like Dave Pack, Gerald Flurry, Bob Thiel and James Malm. These men have made it all about themselves. They are special conduits of streaming knowledge directly from God the Father, but never Jesus. Everything revolves around their personal interpretations regardless of how sick and perverted it is. Just look at Dave Pack and Bob Thiel with all their self aggrandizing comments about themselves. It is all about them and not the church or Jesus.
United Church of God makes endless attempts to make a name for itself with public campaigns and appearances, but it has accomplished nothing other than spending hundreds of thousands of dollars. It has left no witness about Jesus anywhere.
Now that this version of the Church of God movement moves into the 80 some years of existence it is still shocking that it still has no identity or focus on the one it claims to follow.
One Facebook user made the following accurate description of the Church of God:
"A non denominational non sectarian educational group in the public interest!"
This is exactly why not a single Church of God group is growing today nor has any impact.