Conservative Armstrongites have been slap happy lately about the interviews and books by Joe Kovacs. He admits he is influenced by Herbert Armstrong's books and articles but refuses to admit if he is a Church of God member. A lot of things in his books read just like it has come out of Herbert Armstrong's books. The die-hard Armstrongites do not like that he refuses to say if he is a COG member though. He is also a regular contributor on WorldNetDaily, an uber-conservative internet "news" service.
Kovacs latest books are Shocked by the Bible and The Divine Secret.
One conservative Christian ministry, The Berean Call, has taken exception to Kovacs Armstrongite connections and calls him out on it.
...WND ’s executive news editor Joe Kovacs is more subtle. Kovacs calls himself a “Bible believing Christian” and attends a non-denominational church. His books Shocked by the Bible and The Divine Secret are sold not only by WND but also by many of the splinter groups from The Worldwide Church of God who still follow the teachings of Herbert W. Armstrong.They call out The Journal for it's interview with him:
This is not surprising, for many of Kovacs’s theological positions line up with those of the late cultist Armstrong. For example, Kovacs’s theology of the Godhead parallels that of Armstrong’s polytheist view of a family of gods. In The Divine Secret , Kovacs writes, “Yes, God is indeed a family. Jesus is the Word and He’s one member of the God family, and God the Father is yet another member of that same God family” (Kovacs, The Divine Secret, 24).
An offshoot of Armstrong’s Worldwide Church of God interviewed Kovacs in their publication The Journal . From his comments, it is clear that he believes we shall become divine, again paralleling the teaching of Armstrong.The Berean Call includes this comment towards the end.
The Journal : …a minority of Christians in the COG movement are so-called unitarians. They believe that Jesus is the Son of God, the sinless sacrifice, but they believe He is not God and not the Creator. Does that belief, if accurate, negate the plan of God as you see it?Mr. Kovacs : The plan of God is that God is reproducing. He’s having children and raising them to be in the family of God. We are called children of God all throughout the New Testament, sons of God. God is having many sons and daughters.Think for a minute: What are the sons of a giraffe? They’re giraffes. What are the children of cats? They’re cats. What are the children of God? They’re Gods. They’re going to be in the God family. (Kovacs, “Children of a giraffe are giraffes, so what are the children of God,” The Journal , Issue No. 150, 7/27/12)
In conclusion, the “gospel” advanced by Kovacs steals the security of true believers. This unbiblical message is being foisted upon people, as believers join together with unbelievers to reform this nation.
You can read the article here and it's theological stance: A Shocking Lack of Discernment: Promoting the Heresies of Herbert W. Armstrong