AI has a hard time with words, but you get the gist...
From a reader:
I used to call it the Joe Tkach Blunder. Now the world calls it the Cracker Barrel Blunder. Here is a quote from the link below about the Cracker Barrel rebranding:They created an update that was somewhat ill-conceived, and it felt like a betrayal to their core customers," O'Keefe said, adding that the rebrand violated what he considers to be the most important rule of rebranding: to understand the internal culture driven by a brand's most loyal fans. O'Keefe added: "Not the ones you're trying to win that you don't have, but the ones that you already have that care about you, because you betray them at your own risk.I think CGI may understand the quandary they are in. I wonder if they comprehend that they are spiritually obligated to jettison erroneous doctrines such as British Israelism and headline theology, but can't because they know they will suffer the same fate as Cracker Barrel and WCG under Tkach. Both Cracker Barrel and WCG thought they could attract new fans with their changes while retaining their current base. Both failed miserably.
The Tyler leadership is indeed between a rock and a hard place. I think they might actually understand the predicament they are in and are cognizant of how Bill Watson is chomping at the bit to take advantage of it at every opportunity.
3 comments:
Let's not forget the "New" Coke. Consumers voted against that one, big time!
Leaders are always driven to expand. That's the measuring stick by which the shareholders hold them accountable. How to expand without losing the core is always a roll of the dice. NASCAR had some great success with this during the early 2,000's, but the core often resisted the governing body's efforts to gentrify. Non-Southerner Jeff Gordon received a lot of boos, even after he began his phenomenal run of wins and championships, and there was mass disgust as the Stars and Bars was banned from the track. But, expand it did, and then the success was followed by a serious contraction for an entire subset of reasons.
I don't know how I feel about the Cracker Barrel situation. I hardly ever dine out. The only time I get to enjoy Cracker Barrel is usually when my best bud, my ex-brother-in-law who was born and raised in Alabama comes to town. It's his favorite, and when we dine there, it's a comfortable place to visit and conversate. What I wonder about is the extent of influence the president's comments had on the way the changes were mass-rejected. Let's face it. He does resonate a lot of power through his spoken words. Last time I witnessed this type of influence was when I was regularly making the classic car auction circuit. Any Porsche owned by Jerry Seinfeld sold for way over assessed value, by thousands of dollars! Jay Leno also has that value-adding quality.
We'll see if the added publicity Cracker Barrel has now received gives them a bump. If worst comes to worst, next time Bro comes to town, there's always Chili's!
BB
Hey BB, down under we never heard of Cracker Barrel or Chili’s, only the stable KFC, Mac of course, and Burger King. My first BigMac was in Germany, in Munich. I was with two Canadian guys, we had just flown in from Israel where I was living to explore the Vaterland. Had a ball and also my first taste of MacDonalds. Loved it ever since. Shortly afterwards we visited Dachau concentration camp. Sobering indeed. We were quiet for the rest of the day. Maybe Cracker Jack with come down under one day. American culture dominates down here, at least we will never go hungry lol. Lessons to be learned in all this. The mother church changed its core values and look what occurred. And the rest is history. We Kiwis love motor racing and NASCAR too. Anyway keep well, cheers.
I wouldn't call hanging on to traditional values as looking back.
2 Thessalonians 2:15 "So then, brothers and sisters, stand firm and hold fast to the teachings we passed on to you, whether by word of mouth or by letter."
Btw, the Dixie Chicks band never recovered from criticizing George W. Bush in 2003. There are times to keep one's mouth shut.
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