All of those rebellious boys of Church of God a Worldwide Ass. thought they were hot stuff when they decided to apostatize from United Church of God. For a while, they did pretty well considering they took a huge chunk of UCG's members and ministers with them along with a huge amount of income. United Church of God has never recovered from the royal humiliation they received.
Now, it looks like COGWA is starting to have its own issues. Its ministry and membership are aging and they have been incapable of drawing in new younger members that are money machines. More money goes to pay for the privileged lifestyle of the ministry than it does to their "gospel" proclamation to the world. 43% of COWA's tithe money goes to pay the ministry.
Too lazy to branch out and make contact with world leaders and other movers and shakers, they resort to the internet to get their message out. Even that is not working for them as they have one of the most boring web sites out there, except maybe for Bob Thiel's. Their concern for getting a message out is not too important, as they have an outside source that serves as its media department.
Britton Taylor, reporting on COGWA’s audit for the year ended December 31, 2018, wrote: “… income received for 2018 was just under $12.7 million – the highest in our history. This was a 6% increase over 2017, which was a strong year with income close to $12 million. Total expenses for 2018 and 2017 were about $11.8 million and $11.3 million respectively.”
So how is the money being spent?
Salaries and related expenses represented 43.8% of income. The ministry is elderly, so the rate of this expense will increase, in order to fund ministerial retirement pay and sickness benefits, and the recruitment of replacement ministers.
Public proclamation of the gospel, the focus of most ministries, amounted to $1,216,976 – which is 10.3% of annual income. This low percentage is due to its public proclamation being currently restricted to its website, Life, Hope & Truth – which is not as effective as the leadership had hoped.
Visitor numbers declined through 2018, so in January 2019 the media department (which is outsourced) was given the task of improving website visitor numbers and page views by refining its search engine optimization tactics, redesigning the website, adding and changing content, and other techniques to enhance its attraction.Jim Franks goes on to complain that COGWA's message is not "attractive" to people in this day and age.
Jim Franks, writing in his September 2019 member letter, now recognizes that the content also needs to be attractive:
“… we are working hard at upgrading our Internet presence. For the past 18 months, our unique visitors to Life, Hope & Truth has leveled off at just under 500,000 per month. This is about half the number we were getting at our high point. We are investing resources to develop a strategy to increase our numbers. There are some technical things that we can do with the Internet, but we also realize the need for more compelling articles that get people’s attention and that proclaim the true gospel to a world that is spiritually starving.” Church of God News
Seriously? When has the Church of God EVER proclaimed a "true gospel"? It denies and mocks the one they claim to follow and places all of its emphasis on keeping the law and a pathetically disproven belief in British Israelism. Jettison that belief and COGWA and the rest of Armstrongism falls apart.
COGWA is never going to amount to anything spectacular, None of the COG's are today, either. They are just mere shadows of the grand scheme they all try and imitate and fail miserably in doing so.