Review of Strategic Plan—Bob Dick
Bob Dick, as the chair of the Strategic Planning and Finance Committee, led the discussion in reviewing the current Strategic Plan. He began by going over key terms and discussing the creation of S.M.A.R.T. goals, which are Specific, Measurable, Attainable, Realistic and Timely.UCG, after 20 some years realizes they need some corporate goals. It took them that long to figure this out? Using Jelly as your public face does not help matters much either.
The importance of having goals that can be measured was addressed. If you have a goal that can’t be measured then it is time to change your goal. You want your goals to be measurable. The challenge is to know what can be measured and what cannot. Sometimes it takes years to accurately assess a program. Mr. Dick encouraged the Council to get a copy of the United Way book on “Measuring Program Outcomes,” which is a good resource that can be found online.UCG has also realized they need to focus on the speaking quality of their ministers, the quality of their TV program and most importantly, the quality of their Feast sites. Apparently, the speaking is so bad that they need fancier and fancier sites that people will find more attractive than the speaker.
The Council then began to discuss what the strategic issues of the UCG are right now. Some of the strategic areas discussed included youth education, engaging the young adults, quality of speaking, quality of the Beyond Today program and the quality of Feast sites.
Mark Mickelson commented that on the church website the people are already telling you what they like by the sermons they download. The problem can come from rewarding loyalty instead of quality of the message. The brethren listen and discuss the sermons they like.
Scott Ashley mentioned we have to acknowledge what we can control and what we can’t. We can control how many BT magazines we put out, but we can’t control the response.UCG, for some reason, believes they are soon to be persecuted for their messages. When have they ever preached anything controversial? When Jelly gets more viewers than sermons, that should say a lot! Besides, UCG is of the opinion that it really doesn't matter in the long run. Noah preached as he built the ark for 100 years and no one listened so why do we need to worry?
Mario Seiglie commented that we can’t always look at outcomes. The Church is to preach the gospel, and it won’t always be popular, but it must be done. Noah was a preacher of righteousness for 100 years while building the ark with no response, but to God he was a success.The world is in such horrible shape that UCG needs to hone their message to the critical urgency they seem to think they have.
Dr. Ward mentioned the importance of discerning the times and looking at strategic planning from a certain worldview. We need to hone our messages to the critical times in which we are living with a sense of urgency.UCG is building new recording studios where they will film their new awesome messages!
Preview goals and plans for the future of Beyond Today video and the use of the new video recording studio—Victor Kubik
President Kubik began the presentation by mentioning the need for and the current conditions of our public proclamations. This is not a new conversation. The modern Church has always been one of public proclamation. We are always to be seeking God’s will and seek what God want us to do. Currently we are strong with our video, Internet and content online. We aren’t talking only about television, but video for cell phones, Roku and other streaming devices down the road. He then turned it over to Peter Eddington for further detail.
Mr. Eddington, as media operation manager, then went through explaining the current state of the media department’s video content, what is being done, and future programs that are being looked at. He explained that video content has the opportunity for first contact, and leads different types of people to God.
The media department is looking to create more video and stronger video. Currently we have the following programs:
four-minute dailies—which supply personal contact daily
four-minute short films—we encourage church members to share them on social media
28-minute television programs—which are currently airing on broadcast and cable television and streamed online
Future programs could include the following:
20-minute podcasts—popular for driving timeA Church of God program that can be trusted, now that is a novel concept!
25-minute live presentations—with space for a live studio audience. Eventually have BT live daily with a live studio audience as well.
50-minute documentaries—The goal is to establish BT as a quality brand that can be trusted. These will be on specific biblical topics through the use of captivating storytelling and engaging visuals. Produced every 18 months or so.
About 25 percent of the media department’s time is spent supporting our ministry and congregations with sermon packs, camp videos and other services.