The only "essence" UCG has is that it was formed to keep the elite ministers with a steady paycheck when they jumped ship from the Mother Church, WCG, after they had spent several years publicly supporting the changes.
UCG claims to preach "depth of truth". A truth that is so precious that they present it in "love". Cough, cough.
UCG blames its problems on the "clutter" in their competing market. The truth of the matter is that other churches preach a better truthful and loving message than UCG does.
The third was in the area of our vision statement. Whereas most members can recite from memory our slogan, “Preach the Gospel, Prepare a People,” which is a shortened version of our mission statement, the Council began discussion on how we can get everyone to similarly focus on our vision. Brian Shaw presented this to the Council during the COE workshop the previous week, so he presented it again for the administration and elders. This process was begun eleven years ago when a project team worked with an outside firm to help us understand UCG’s critical essence. Their work was supposed to be reworked and made our own, but due to other pressing matters it was never completed. The COE now strongly agrees that the essence of what UCG offers is “truth” and especially depth of truth. There was also agreement in how UCG presents the truth, “in love.” He said that Ephesians:4:15 is one of the core verses of our vision statement and sums up where we are all to be and how we conduct ourselves. He then drew a competitive map so all could see that our competing clutter in the market does not speak to those who are seeking “truth in love.” This isn’t just a slogan, a theme or a tagline but a cultural change that will unify us and lead us all to developing the nature of Christ, as Ephesians tells us. The COE wants UCG administration to lead our ministry and membership in “truth in love,” and believes strongly that as this is reflected in our sermons, publications and video services, all those seeking to do the same will want to engage with us. All of the Council was excited to continue to move this forward with more emphasis on this condensed version of our vision statement and each member expressed this to the administration. The Council remanded this to the SPFC for policies that can be given to the administration for implementation.
