United Church of God envisions itself as the paragon of truth that no one else gets quite as right as they do. They believe this in spite of the fact their own brand of "new and improved" Church of Godism has never become the shining light for all of the Church of God to look to for Christian virtue.
From its embrace of embezzling bank managers, coddling ministers who got off sexually harassing women in the church, to encouraging members to lie under oath about a minister who was a stalker. UCG's pure Christianity was so pure that it imploded several times since its inception, first with David Hulme splintering off and then with 174 ministers jumping ship along with thousands of brethren to form Church of God a Worldwide Association. Then the entire church watched as its chairman had to resign over "unchristian behavior".
Is it any wonder they struggle to appeal to the public as a place people would want to experience God? Especially when it seems like UCG sees its journey for its members as progressive steps up a ladder. Who would even want to get on the ladder in the first place?
What "pearls of great price" does UCG possess that ANYONE would actually want to have?
UCG's ladder of progression has rungs that are broken or entirely missing as it worships the law over that inconvenient dude they are ashamed to publicly talk about.