From a reader:
I used to call it the Joe Tkach Blunder. Now the world calls it the Cracker Barrel Blunder. Here is a quote from the link below about the Cracker Barrel rebranding:They created an update that was somewhat ill-conceived, and it felt like a betrayal to their core customers," O'Keefe said, adding that the rebrand violated what he considers to be the most important rule of rebranding: to understand the internal culture driven by a brand's most loyal fans. O'Keefe added: "Not the ones you're trying to win that you don't have, but the ones that you already have that care about you, because you betray them at your own risk.I think CGI may understand the quandary they are in. I wonder if they comprehend that they are spiritually obligated to jettison erroneous doctrines such as British Israelism and headline theology, but can't because they know they will suffer the same fate as Cracker Barrel and WCG under Tkach. Both Cracker Barrel and WCG thought they could attract new fans with their changes while retaining their current base. Both failed miserably.
The Tyler leadership is indeed between a rock and a hard place. I think they might actually understand the predicament they are in and are cognizant of how Bill Watson is chomping at the bit to take advantage of it at every opportunity.


